Consumer's lifestyle & mass customization

Schoolmate A
lifestyle:
Male
Sleep early
Love to play sports
Casual
Talented in designing different kind of things
Cheerful
Helpful
Nice to everyone
Good relationship with lots of other classmates
Love to read & play computer games

Mass Customization:
No brand loyalty
Not spending much on clothing & outlook but still stylish

Color Preferences:
Black for sure (nearly all the time)
Oothers could be sharp yellow, grey and dark green



Schoolmate B
lifestyle:
Sleep late
Love spending time on playing & drinking with friends
Live in Hall
Coffee is a must
Hate excerise
Play music with others
Extremely slow in finishing homewk

Mass Customization
Issue
5cm
Agnes b
LV
Spend most money here

Color Preferences
Red, white & brown is a must
yellowish orange can be added in order to match her overall look